ADVISORY / STRATEGY / FOUNDER SPARRING

Your next move starts with clarity.

Building a business means constantly making decisions — about direction, people, finances, opportunities and what deserves attention next.

I work with entrepreneurs, founders and business owners who value honest conversations, practical experience and an independent perspective on their next move.

Experience from the other side of the table.

I don’t approach business solely from a consultant’s perspective. I’ve spent more than 13 years building, developing and operating businesses of my own.

From developing Project 4 over a decade and creating independent fashion and lifestyle concepts to launching product brands, opening physical stores and building and eventually selling ØLMAND — Bar & Bottleshop, I’ve experienced both the creative and commercial sides of entrepreneurship.

I understand the decisions behind an idea — cash flow, investments, operating costs, priorities, growth, customer relationships and the challenges of moving a business forward.

Today, I bring that hands-on experience into strategic sparring, business development and advisory, helping founders see opportunities, challenge assumptions and focus on what matters.

How I can help.

01

Strategy & Direction

Defining a clear direction, identifying opportunities, setting meaningful goals and turning ambition into a focused action plan.

02

Founder Sparring & Coaching

Confidential, independent sparring on business decisions, leadership, challenges and personal development as an entrepreneur.

03

Business Development

Improving business models, developing new concepts, identifying commercial opportunities and strengthening existing operations.

04

Financial Clarity & Prioritisation

Understanding budgets, cash flow, investments, spending priorities and where resources can make the greatest difference.

05

Growth & Next-Level Planning

Preparing for the next stage of a business — from streamlining operations to expanding, scaling or making strategic changes.

06

Network & Opportunities

Exploring relevant relationships, introductions, partnerships, collaborations and opportunities that support business development.

The questions that matter.

Good advice begins with the right questions. Before discussing solutions, I focus on understanding your ambitions, your reality and the decisions that will create the greatest impact.

01 — Where do you want your business to go?

02 — What’s holding you back right now?

03 — What is the most important next move?

Industries & expertise.

FASHION & LIFESTYLE

Brand development, concept creation, retail strategy, product positioning, customer experience and commercial execution.

HOSPITALITY / BARS & RESTAURANTS

From new hospitality concepts and guest experiences to commercial operations, positioning and business development.

TECH & BIOTECH

Commercial strategy, founder sparring, business models and growth opportunities for emerging companies. Strategic and commercial perspective rather than scientific or technical specialist advice.

FOUNDERS & INDEPENDENT BUSINESSES

Hands-on business sparring, financial prioritisation, strategy and development for ambitious founders and smaller owner-led companies.

A conversation before a solution.

Every business is different. Some founders need a single conversation to gain clarity on an important decision. Others benefit from ongoing sparring, structured priorities and a clear plan for what comes next.

My approach is personal, direct and grounded in practical experience. I prefer honest conversations, realistic ambitions and solutions that can actually be implemented.

ONE-TO-ONE SPARRING

Focused conversations about a specific challenge, decision or opportunity.

ONGOING ADVISORY

Regular strategic support for business owners navigating development, priorities and growth.

PROJECT-BASED COLLABORATION

Practical involvement in a defined business challenge, new concept or development project.

Let’s discuss your next move.

Whether you’re building something new, facing an important decision or looking for an independent business perspective, I’d be happy to hear from you.