VENTURES & PROJECTS

Ideas with a life beyond the page.

A selection of businesses, brands and concepts I’ve built, co-founded or developed over the years. Some are part of my background; others still shape how I work today.

Selected Past Ventures

Interior of the Project 4 Copenhagen fashion and lifestyle store

FASHION / LIFESTYLE / CONCEPT RETAIL

Project 4

Independent Copenhagen fashion and lifestyle concept store. Part of my hands-on experience in building and developing businesses. Mentioned in The New York Times’ “36 Hours in Copenhagen”.

Fashion portrait inside the Concept 4 store

FASHION / LIFESTYLE / CONCEPT RETAIL

Concept 4

A Copenhagen fashion and lifestyle concept store built around a carefully curated retail experience. Developed as part of my broader work with independent concept-driven businesses in Copenhagen.

Guests seated outside ØLMAND Bar & Bottleshop in Copenhagen

HOSPITALITY / RETAIL CONCEPT / FOUNDER

ØLMAND — Bar & Bottleshop

A beer bar and bottleshop built from the ground up and developed into a strong local concept. I created, built and ran ØLMAND before exiting after 3.5 years.

GUMMI branding in a pink and yellow retail display

SNEAKER CONCEPT / RETAIL / COPENHAGEN / FOUNDER / CONCEPT CREATOR / OPERATOR

GUMMI

A female-focused sneaker universe created in Copenhagen with a clear visual identity, curated brand mix and a strong point of view. I developed the concept, built the brand universe and ran the store independently. GUMMI became known for its focus on sneakers for girls and gained strong editorial attention.

Curated sunglasses displayed in the Moodboard boutique

SUNGLASSES & AESTHETICS / RETAIL CONCEPT / COPENHAGEN / CO-FOUNDER

Moodboard

Moodboard was a retail concept built around sunglasses, aesthetics and a strong visual universe. The project combined concept development, curation and interior identity to create a distinctive lifestyle-driven store experience.

Partners: Ulrik Foss and Kian Memarzia

SAAL leather winter boots

FOOTWEAR BRAND / FOUNDER / OWNER

SAAL — From concept to thousands of pairs sold.

A footwear concept focused on winter boots and strong commercial execution. I built and scaled the brand, selling several thousand pairs and developing both product and positioning.

Ventil Studio leatherwear campaign portrait

LEATHERWEAR / FASHION BRAND / CO-FOUNDER

Ventil Studio

An independent leatherwear concept and fashion brand co-founded with Rakel Mai. The project combined product development, branding and a strong visual identity, and was presented during Copenhagen Fashion Week.

Partner: Rakel Mai

Current Ventures & Areas of Focus

ENTREPRENEURSHIP / BUSINESS DEVELOPMENT / INVESTMENTS

Tonkoko & Current Ventures

My current work includes entrepreneurship, business development and selected investments. I’m drawn to founder-led businesses, early opportunities and concepts with room to grow through clear thinking, strong relationships and practical execution.

REAL ESTATE / DEVELOPMENT / LONG-TERM VALUE

Property & Investments

Alongside my background in retail and hospitality, I work with property-related projects and investments. This includes renovation, development, rental concepts and long-term value creation through active ownership.

New Projects & Collaborations

NEW VENTURES / PARTNERSHIPS / ADVISORY

New Projects

I continue to explore new ventures across lifestyle, hospitality, real estate, technology and founder-led businesses. Some begin as ideas, others as collaborations, investments or advisory relationships — but all are driven by the same interest in building something meaningful.

The next chapter is always in the making.

Whether it’s a new venture, an investment, a collaboration or a business challenge, I’m always interested in thoughtful conversations and good ideas.